Tuesday, April 13, 2010

The Next Generation of Insurance Tool, or a Solution in Want of a Problem?


I read an article yesterday on Insurance Networking News about how a company felt that the emergence of the iPad would be a jump start to drive electronic or e-signatures with insurance agents. Now, I'm a huge proponent of technology sometimes for technology's sake alone, but in this case I couldn't disagree more.

First of all, the iPad doesn't support a pen interface. The article references the ability to "click to sign" but why would that be ok? If I'm sitting across from someone, why wouldn't I want to get an actual signature captured?  E-signatures have their place, but to me, they are a compromise. Why not do it right? The technology out there today, mostly PC tablets, already support a pen interface and can capture signatures just as you might do at millions of point of sale terminals all over this nation.

Second of all, the article cites limited internet connectivity as an issue that has limited acceptance of the tablet solution. How does the iPad address issue exactly? Sure, there are models with AT&T 3G built in, but  coverage on AT&T's network is hardly ubiquitous. On a regular tablet PC your choice of carriers are only a USB device away.

Third, the iPad, for all that I love it, is NOT a good device for heavy data entry. At minimum, an agent will want to create a quote or fill out an application and the iPad without a regular keyboard is not a good way to do that. Of course you can argue that you can add a keyboard to an iPad, but aren't you just buying a standard tablet in two pieces? 

I'm sure that there are other reasons for purchasing the solution mentioned in the article, but it seems like a solution in want of a problem at this point.

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