Almost as Fast as Retail

As I'm working on a post about the recent changes to my network, it occurred to me that I needed to mention the order process. Don't worry - it'll be quick.

At 5:07 PM PT, I ordered the new router from Amazon with the free 2-day Prime shipping option.. Obviously, that is 7 minutes past the typical close of business. Additionally, the day of order was a Thursday. I was a little surprised when the order summary displayed with an estimated day of arrival is Saturday. Last I checked, Saturday delivery was certainly available for an extra fee even to Prime members. No matter, I'll cheerfully accept a free upgrade!

Friday arrived the next morning and I had an early-ish appointment to make. As I left the house, I was blown away to see an Amazon box at my front door. Best as I can determine, that box landed sometime around 8:30AM PT. Folks, do the math... that's just over 12 hours from order to door! Amazon is becoming increasingly efficient with its distribution network. It is keeping, if not raising, the pressure on retail establishments with abilities like this. 

Being able to get products in your hands that quickly to their Prime customers will continue to attract and retain customers. Even now, it is hard to me to order from other sites knowing I would have to pay shipping when I don't at Amazon. This ups the ante to ask me why I should bother hitting a local retail store.

Keep an eye on them folks. The juggernaut is alive and well.